News

  • June 21, 2017
    Goode Things Come in Texas-Sized Packages
    Featured on the esteemed brand blog, BRAND NEW, Principle's long-time creative partnership with Goode Company is reviewed.
  • June 15, 2017
    GD USA Web Awards
    Thrilled to be named a GDUSA winner in the 2017 American Web Design Awards. Many thanks to Evelyn’s Park Conservancy for choosing us to craft their digital presence.
  • May 9, 2017
    Houston Magazine Feature
    Thank you HOUSTON Modern Luxury for featuring our founder and creative director, Allyson Lack, in your May highlight of the new branding behind Evelyn's Park Conservancy.  
  • May 8, 2017
    City Branding Project Begins
    The city of Bellaire, Texas voted 6-1 in favor of branding a new official city image. Our team is kicking off May with #citybranding top of mind.
  • April 17, 2017
    Art of the Menu, Take Two
    We're seeing double this week on  Under Consideration's Art of the Menu blog, featuring our latest creation for Armadillo Palace's whiskey-centric watering hole, the Orange Blossom Bar.
  • April 12, 2017
    Milieu Magazine, Typography
    Immersed in interior design, our team at Principle is thinking type, type, type... #publication #typography #milieumag #interiordesign
  • April 1, 2017
    Art of the Menu, Armadillo Palace
    Principle's menu design system was featured this week on renowned blog #artofthemenu for our tried & true clients at Goode Company Armadillo Palace.
  • March 6, 2017
    SHSU visits Principle
    Our team hosted a great crew of fresh-faced designers from Sam Houston State University this past week — great to share some of our latest work and process with these up incoming creatives.
  • February 27, 2017
    Houston Zoo and Principle
    Diving in headfirst to a new Houston Zoo project! Our team at Principle will get the chance to flex our publication design muscle for our city's number one destination.
  • February 17, 2017
    Emanu El Congregation, Rebrand
    Let there be branding. Principle takes on the rebrand for one of Houston's most admired and established Reform synagogues, a mid-century modern jewel in the heart of the Museum District.
  • January 4, 2017
    Cake & Bacon Identity
    Excited to kick off 2017 with brand design for a not-so-wholesome wholesale establishment. Cake & Bacon heralds the return of your village baker and butcher whose creations are made with soul and will knock you on your ass.
  • November 15, 2016
    Goode Co. Pocket Bible
    It's been a real honor to capture the heart of what Goode Company Restaurants has been serving Texans for the last 40 years. Gold foil quote by founder Jim Goode adorns the cover of this pocket-sized retrospective.
  • October 31, 2016
    NEW TO OUR TEAM
    This week we welcomed the talents of Jackson Mahlke to the Principle team. #manpower
  • September 25, 2016
    Evelyn's Park Identity
    New identity for Evelyn's Park Conservancy—a visual double entendre that merges an E and a butterfly—reinforces the charming, transformative nature of this 5-acre park in the works.
  • August 31, 2016
    Summer Identity Showcase
    Check out Principle's summer recap on new identities in the works: http://tinyurl.com/jfh6b34
  • July 13, 2016
    Orange Blossom Bar Identity
    The Orange Blossom Bar opened its doors over July 4th weekend, as a part of a massive expansion of Goode Co.’s Armadillo Palace honky tonk, borne as tribute to a famous Houston fiddler.
  • June 14, 2016
    Eloise Nichols Restaurant ID
    We enjoyed crafting the identity for the Adair family’s new neighborhood restaurant—a gem coming to the River Oaks / Highland Village area late this year!
  • May 9, 2016
    Aviation Brand Takes Flight
    We got to check a box on our design bucket list: rebranding a (luxury!) airline. Over the holidays, Principle launched the new Wing Aviation with a sleek, no-nonsense suite of materials, now viewable here.
  • April 14, 2016
    NEW TO OUR TEAM
    We are excited to welcome our newest designer, Elizabeth Fox-Helser to the team at Principle. Elizabeth comes to us from Carbone Smolan in NYC, and we’re happy to have her in the great state of Texas with us!
  • February 1, 2016
    AIGA Houston Talk
    Come out and hear our perspective on crafting a strong portfolio, February 11th! Allyson Lack joins the AIGA Houston to share her insights.
  • December 11, 2015
    Print Magazine
    We're always proud to represent Texas in Print Magazine's Regional Design Annual, on newsstands this month. Check out the 2015 finalists, including our branding for Goode Company.
  • November 24, 2015
    On the Grid
    On the Grid – the designer's neighborhood guide – invited Principle to join in on the fun. Check out our local 'hood favorites here!
     
  • October 26, 2015
    Texas Monthly
    Look who's adding a little flavor to the pages of Texas Monthly​. Principle's redesigned packaging for Goode Company's BBQ sauces is featured this month's issue.
  • September 8, 2015
    NEW TO OUR TEAM
    Principle is so pleased to welcome Ina Riley to our team. Ina brings her warm smile + strategic branding experience — from Interbrand and beyond — to her new home in Houston. Thrilled to have her aboard!
  • June 17, 2015
    Hot Off the Press 

    Principle’s re-design of the Goode Co. Seafood menu system catches some ink on Felt & Wire, e-portal of the paper-loving pros over at Mohawk.

  • June 11, 2015
    ART OF THE MENU
    The Goode Co. Seafood system captured the attention of Art of the Menu this week, a division of design blog Under Consideration.
  • March 18, 2015
    Goode as Gold
    Our identity work wins gold at the AIGA Houston Design Awards. Go check out a truly wonderful show featuring Houston's best design work at The Printing Museum.
  • February 1, 2015
    FOUND goes digital
    We were thrilled to be a part of creating Found's new digital presence, in collaboration with Studio Kudos. Congrats to the talented team at Found for the Home.
  • January 8, 2015
    New to our team
    Excited to welcome both the arrival of 2015 and our newest talent, Rachel Rothberg. Bring on the new year!
  • October 21, 2014
    AIGA Panel Talk
    Ally will be on her small business soap box at an AIGA Houston panel discussion. Mark your calendars and bring your questions!
  • September 18, 2014
    BB Site Launches
    We collaborated with Studio Kudos to design BB's digital presence, sharing brighter bytes from Houston to homes (and phones) around the country.
  • July 14, 2014
    Brand New
    To bring Goode Company's classic script into the next era, Principle collaborated with Jessica Hische for this restaurant brand redesign.
  • May 19, 2014
    new to our team
    We are excited to welcome our newest designer, Nadia Hussain, to the team at Principle. Happy first day, Nadia! We're so glad you're here.
  • April 8, 2014
    BACK TO SCHOOL
    This week, Principle heads back to where it all began on Bennett Street: we’ll be delivering Seminar at our graduate alma mater, Portfolio Center. See you in Atlanta!
  • April 3, 2014
    TEXAN BANK + PRINCIPLE
    From pie to pie charts, we love the places our Texas clients take us! Looking forward to our creative collaboration with the talented team at Texan Bank. Welcome!
  • March 11, 2014
    WE'RE HIRING!
    We're on the lookout for a junior designer for our Houston office. Adobe Creative Suite- and web-design savvy, with a passion for print and type. Preferably 1-2 years’ experience. Inquire!
  • February 13, 2014
    BB IN THE NEWS
    Check out this piece on Brighter Bites, founded by visionary Lisa Helfman, showcasing our brand work to help launch this outstanding non-profit.
  • January 25, 2014
    WRITER JOINS PRINCIPLE
    Fellow Portfolio Center alumni Erin O'Connor joins our team as copywriter and brand strategist, bringing a unique talent as wordsmith and design junkie. Welcome, Erin!
  • August 9, 2013
    FEATURE ARTICLE
    Principle's food packaging design for Goode Company is featured on HOW Design online, in the article 10 Best Food Packaging Designs.
  • June 10, 2013
    CATEGORY WINNER
    Principle is a Category Winner for the Goode Company Holiday Catalog in Neenah Paper's UnShow™ Contest.
  • April 2, 2013
    DISTRICT WINNER
    Principle wins local and regional at the AAF-Tenth District ADDY Awards. Our work will now advance to the national competition.
  • May 1, 2012
    FOUND REBRAND
    Our rebrand for FOUND, one of Houston's finest home decor shops, launches in time for the opening of their incredible new showroom space.
  • February 1, 2012
    TYPOGRAPHY REFERENCED
    Our work for TX Children's, National Building Museum + Chronicle is featured in the new publication Typography Referenced.
  • November 25, 2011
    35 years of tx bbq
    In 2012, Goode Company Restaurants will have been serving up fine food for 35 years. We designed a custom commemorative stamp to celebrate the occasion.
  • September 1, 2011
    DESIGN ANNUAL 2011
    Now available online, the amazing work that Allyson juried for Communication Arts 2011 Design Annual. Be ready for inspiration.
  • June 24, 2010
    GARDEN CRUSH
    New on the scene, Paddywax Garden Crush candles, tins and diffusers. Our design combines richly detailed illustrations with a mod, two-tone palette and pattern.    
  • May 1, 2010
    U OF MARYLAND
    Check out the University of Maryland Design Week blog for a recap of our talk and workshop in March. The students were wonderful to work with, keep an eye out for grads from UMD!
  • February 23, 2010
    LETTERHEAD + LOGO DESIGN 11
    Principle's identity work for LADCO is featured in Rockport's Letterhead & Logo Design 11, design by Design Army.
  • December 8, 2009
    2009 PRINT REGIONAL DESIGN
    Featured in this year's 2009 PRINT Regional Design Annual are both the TX Children's Maternity Barricades and Chandos Interiors identity suite.
  • September 1, 2009
    FEATURES IN COMMUNICATION ARTS
    On newsstands this September/October, Communication Arts magazine features a ten-page article on our design work and how we built our business.
  • July 22, 2009
    FPO BLOG FEATURES PRINCIPLE
    Thanks to design blog FPO: For Print Only for featuring French General's Home Sewn book and stationeries on their site this month.
  • March 10, 2009
    TCH Barricades

    Principle’s traffic-stopping barricades for Texas Children's Hospital’s new Maternity Center also catch the attention of Communication Arts