August 1, 2017Art of the Menu, Black Walnut CafeJuly 28, 2017Platform: Naming + IdentityComing soon: a new brand system for Platform—a design-forward real estate development and investment group in Houston, Texas.July 10, 2017New to Our TeamWelcoming our newest team member today. We're excited to have the talents of Drake Preston in the mix at Principle.July 7, 2017Social Fabric Collective IdentityWe designed the new identity for SFC, a non-profit dedicated to providing professional photography equipment, education, and inspiration to high school students who are as diverse as they are dynamic.June 26, 2017Houston Zoo Annual ReportThe Houston Zoo annual report has hatched. Many thanks to Kirsten Ufer and her creative team for bringing us on board to design this special piece.June 21, 2017Goode Things Come in Texas-Sized PackagesFeatured on the esteemed brand blog, BRAND NEW, Principle's long-time creative partnership with Goode Company is reviewed.June 15, 2017GD USA Web AwardsThrilled to be named a GDUSA winner in the 2017 American Web Design Awards. Many thanks to Evelyn’s Park Conservancy for choosing us to craft their digital presence.May 9, 2017Houston Magazine FeatureThank you HOUSTON Modern Luxury for featuring our founder and creative director, Allyson Lack, in your May highlight of the new branding behind Evelyn's Park Conservancy.May 8, 2017City Branding Project BeginsThe city of Bellaire, Texas voted 6-1 in favor of branding a new official city image. Our team is kicking off May with #citybranding top of mind.April 17, 2017Art of the Menu, Take TwoWe're seeing double this week on Under Consideration's Art of the Menu blog, featuring our latest creation for Armadillo Palace's whiskey-centric watering hole, the Orange Blossom Bar.April 12, 2017Milieu Magazine, TypographyImmersed in interior design, our team at Principle is thinking type, type, type... #publication #typography #milieumag #interiordesignApril 1, 2017Art of the Menu, Armadillo PalacePrinciple's menu design system was featured this week on renowned blog #artofthemenu for our tried & true clients at Goode Company Armadillo Palace.March 6, 2017SHSU visits PrincipleOur team hosted a great crew of fresh-faced designers from Sam Houston State University this past week — great to share some of our latest work and process with these up incoming creatives.February 27, 2017Houston Zoo and PrincipleDiving in headfirst to a new Houston Zoo project! Our team at Principle will get the chance to flex our publication design muscle for our city's number one destination.February 17, 2017Emanu El Congregation, RebrandLet there be branding. Principle takes on the rebrand for one of Houston's most admired and established Reform synagogues, a mid-century modern jewel in the heart of the Museum District.January 4, 2017Cake & Bacon IdentityExcited to kick off 2017 with brand design for a not-so-wholesome wholesale establishment. Cake & Bacon heralds the return of your village baker and butcher whose creations are made with soul and will knock you on your ass.November 15, 2016Goode Co. Pocket BibleIt's been a real honor to capture the heart of what Goode Company Restaurants has been serving Texans for the last 40 years. Gold foil quote by founder Jim Goode adorns the cover of this pocket-sized retrospective.October 31, 2016NEW TO OUR TEAMThis week we welcomed the talents of Jackson Mahlke to the Principle team. #manpowerSeptember 25, 2016Evelyn's Park IdentityNew identity for Evelyn's Park Conservancy—a visual double entendre that merges an E and a butterfly—reinforces the charming, transformative nature of this 5-acre park in the works.August 31, 2016Summer Identity ShowcaseCheck out Principle's summer recap on new identities in the works: http://tinyurl.com/jfh6b34July 13, 2016Orange Blossom Bar IdentityThe Orange Blossom Bar opened its doors over July 4th weekend, as a part of a massive expansion of Goode Co.’s Armadillo Palace honky tonk, borne as tribute to a famous Houston fiddler.June 14, 2016Eloise Nichols Restaurant IDWe enjoyed crafting the identity for the Adair family’s new neighborhood restaurant—a gem coming to the River Oaks / Highland Village area late this year!May 9, 2016Aviation Brand Takes FlightWe got to check a box on our design bucket list: rebranding a (luxury!) airline. Over the holidays, Principle launched the new Wing Aviation with a sleek, no-nonsense suite of materials, now viewable here.April 14, 2016NEW TO OUR TEAMWe are excited to welcome our newest designer, Elizabeth Fox-Helser to the team at Principle. Elizabeth comes to us from Carbone Smolan in NYC, and we’re happy to have her in the great state of Texas with us!February 1, 2016AIGA Houston TalkCome out and hear our perspective on crafting a strong portfolio, February 11th! Allyson Lack joins the AIGA Houston to share her insights.December 11, 2015Print MagazineWe're always proud to represent Texas in Print Magazine's Regional Design Annual, on newsstands this month. Check out the 2015 finalists, including our branding for Goode Company.November 24, 2015On the GridOctober 26, 2015Texas MonthlySeptember 8, 2015NEW TO OUR TEAMPrinciple is so pleased to welcome Ina Riley to our team. Ina brings her warm smile + strategic branding experience — from Interbrand and beyond — to her new home in Houston. Thrilled to have her aboard!June 17, 2015Hot Off the Press
Principle’s re-design of the Goode Co. Seafood menu system catches some ink on Felt & Wire, e-portal of the paper-loving pros over at Mohawk.June 11, 2015ART OF THE MENUThe Goode Co. Seafood system captured the attention of Art of the Menu this week, a division of design blog Under Consideration.March 18, 2015Goode as GoldOur identity work wins gold at the AIGA Houston Design Awards. Go check out a truly wonderful show featuring Houston's best design work at The Printing Museum.February 1, 2015FOUND goes digitalWe were thrilled to be a part of creating Found's new digital presence, in collaboration with Studio Kudos. Congrats to the talented team at Found for the Home.January 8, 2015New to our teamExcited to welcome both the arrival of 2015 and our newest talent, Rachel Rothberg. Bring on the new year!October 21, 2014AIGA Panel TalkAlly will be on her small business soap box at an AIGA Houston panel discussion. Mark your calendars and bring your questions!September 18, 2014BB Site LaunchesWe collaborated with Studio Kudos to design BB's digital presence, sharing brighter bytes from Houston to homes (and phones) around the country.July 14, 2014Brand NewTo bring Goode Company's classic script into the next era, Principle collaborated with Jessica Hische for this restaurant brand redesign.May 19, 2014new to our teamWe are excited to welcome our newest designer, Nadia Hussain, to the team at Principle. Happy first day, Nadia! We're so glad you're here.April 8, 2014BACK TO SCHOOLThis week, Principle heads back to where it all began on Bennett Street: we’ll be delivering Seminar at our graduate alma mater, Portfolio Center. See you in Atlanta!April 3, 2014TEXAN BANK + PRINCIPLEFrom pie to pie charts, we love the places our Texas clients take us! Looking forward to our creative collaboration with the talented team at Texan Bank. Welcome!March 11, 2014WE'RE HIRING!We're on the lookout for a junior designer for our Houston office. Adobe Creative Suite- and web-design savvy, with a passion for print and type. Preferably 1-2 years’ experience. Inquire!February 13, 2014BB IN THE NEWSCheck out this piece on Brighter Bites, founded by visionary Lisa Helfman, showcasing our brand work to help launch this outstanding non-profit.January 25, 2014WRITER JOINS PRINCIPLEFellow Portfolio Center alumni Erin O'Connor joins our team as copywriter and brand strategist, bringing a unique talent as wordsmith and design junkie. Welcome, Erin!August 9, 2013FEATURE ARTICLEPrinciple's food packaging design for Goode Company is featured on HOW Design online, in the article 10 Best Food Packaging Designs.June 10, 2013CATEGORY WINNERPrinciple is a Category Winner for the Goode Company Holiday Catalog in Neenah Paper's UnShow™ Contest.April 2, 2013DISTRICT WINNERPrinciple wins local and regional at the AAF-Tenth District ADDY Awards. Our work will now advance to the national competition.May 1, 2012FOUND REBRANDOur rebrand for FOUND, one of Houston's finest home decor shops, launches in time for the opening of their incredible new showroom space.February 1, 2012TYPOGRAPHY REFERENCEDOur work for TX Children's, National Building Museum + Chronicle is featured in the new publication Typography Referenced.November 25, 201135 years of tx bbqIn 2012, Goode Company Restaurants will have been serving up fine food for 35 years. We designed a custom commemorative stamp to celebrate the occasion.September 1, 2011DESIGN ANNUAL 2011Now available online, the amazing work that Allyson juried for Communication Arts 2011 Design Annual. Be ready for inspiration.June 24, 2010GARDEN CRUSHNew on the scene, Paddywax Garden Crush candles, tins and diffusers. Our design combines richly detailed illustrations with a mod, two-tone palette and pattern.May 1, 2010U OF MARYLANDCheck out the University of Maryland Design Week blog for a recap of our talk and workshop in March. The students were wonderful to work with, keep an eye out for grads from UMD!February 23, 2010LETTERHEAD + LOGO DESIGN 11Principle's identity work for LADCO is featured in Rockport's Letterhead & Logo Design 11, design by Design Army.December 8, 20092009 PRINT REGIONAL DESIGNFeatured in this year's 2009 PRINT Regional Design Annual are both the TX Children's Maternity Barricades and Chandos Interiors identity suite.September 1, 2009FEATURES IN COMMUNICATION ARTSOn newsstands this September/October, Communication Arts magazine features a ten-page article on our design work and how we built our business.July 22, 2009FPO BLOG FEATURES PRINCIPLEThanks to design blog FPO: For Print Only for featuring French General's Home Sewn book and stationeries on their site this month.March 10, 2009TCH Barricades
Principle’s traffic-stopping barricades for Texas Children's Hospital’s new Maternity Center also catch the attention of Communication Arts.