Black Walnut Cafe

RESTAURANT REBRAND • INTEGRATED BRAND SYSTEM

Nestled at the high end of the fast-casual restaurant category, Black Walnut Cafe approached Principle to help elevate their image while still preserving elements of their original identity. We re-imagined their entire brand system, adding a personable polish to menus, wayfinding signage, packaging, promotional materials and more—giving them a fresh face for their expansion across Texas and into Georgia, Florida and Oklahoma.