Goode Company Restaurants

Rebrand| Integrated Brand System

We partnered with renowned letterer Jessica Hische to bring Goode Company’s iconic script into a new era, uniting its beloved family of brandsfrom BBQ to dance hallunder one clean, classic mark. Their new identity system and brand platformWE SERVE TEXASspans print, digital, packaging, signage, tone of voice, social media, and the built environment.