Goode Company Rebrand

Integrated Brand System

We partnered with world-renowned letterer Jessica Hische to bring Goode Co.’s iconic script into a new era, uniting its beloved family of brands — from BBQ to dance hall — under one clean, classic mark.

Their new identity system and brand platform — WE SERVE TEXAS — spans print, digital, packaging, signage, tone of voice, social media, and goes so far as to influence architectural decisions for new concepts.