Goode Company Seafood

Menu Design • Integrated Brand System • Environmental Graphics

After creating the overarching brand for Goode Company Restaurants, Principle unveiled the new identity with the design of Goode Co. Seafood’s menu system. We blended the sunwashed, sea-swept nostalgia of a coastal diner with a touch of refinement, paying homage to Goode’s premium Gulf seafood and fond family memories.