NapaStyle

Packaging

Inspired by culinary chef Michael Chiarello, NapaStyle is a lifestyle retailer of home goods + artisanal specialty foods. They looked to Principle to help translate their brand from an online store and mail order catalog into a 360-degree retail experience, developing materials that would engage and shape the customer’s interaction with the vibrant NapaStyle brand. We created signage, packaging and store graphics for the flagship store.