Orange Blossom Bar

Naming • Integrated Brand System • Menu Design

When Goode Company revamped their Armadillo Palace—a famous honky tonk in the heart of Houston—they reached to Principle to help name and brand the new specialty cocktail bar included in the massive expansion. We took our cue from the Goode family’s longtime friend and local music legend, Leon “Pappy” Selph. Pappy was credited with penning the famous fiddler’s tune about a luxe passenger train, The Orange Blossom Special, and known for his love of good whiskey. The Orange Blossom Bar was born as tribute, and an intricate system of menus, matchboxes, coasters, and fine graphics took steam from there.