The Classic

Identity| Environmental Graphics| Website

We helped Benjy Levit (Local, benjy’s) bring life to his newest Houston culinary concept, a playful yet elevated revival of the beloved American diner. Crisp whites, cool blues and indulgent textures echo the bright, clean comfort and retro charm of the sunlit space, designed by Aaron Rambo. The fresh-faced look and language are celebrated across an intricate system of day-to-night menus, apparel, signage, and digital landscape.