People & Purpose
Thompson + Hanson is the unassuming presence behind some of Houston’s (and Austin’s) most beautiful neighborhoods and local establishments. As ardent admirers and patrons of these blissful oases, we were thrilled when they approached us to collaborate. Since 1981, the group’s canopy of brands has grown to include their original landscape architecture firm, nurseries, retail shops, related ventures, and their immensely popular Tiny Boxwoods eateries—in total, a collection of thriving but somewhat disparate endeavors: a tricky bunch to sum up.
Services
- Brand Strategy
- Verbal Identity
- Visual Identity
- Writing
- Website Design
- Packaging System
- Naming
Partners
- Kudos NYC
Single Image + Caption
A family of brands with an exceptional array of offerings.
Left Slideshow + Right Text
1
of
2
Before pushing a pixel, we grabbed our best gardening gloves and dug into their business to better understand their history and aspirations, and to uncover a voice and a vision unique to their group: a high-level articulation that could entwine the branches of their business without stifling individuality or growth.
Text
This group is a keenly creative group of talent and entrepreneurs, always thinking, moving, making. To help organize their offerings and make space for new initiatives and evolutions, we proposed a brand architecture unified under a quiet parent brand, named Boxwood Lane—the figurative home address of all their endeavors.
Single Image + Caption
Architecting and unifying the canopy of brands.
Large + Small Image
Slideshow + Caption
1
of
2
Single Image + Caption
Brand vision.
Text
The next step of this holistic exercise was to refresh the visual identities of the Boxwood Lane family of brands. This included technical and aesthetic refinements to logos, typography, and color palettes that need to reproduce clearly from web footers to farm crates.
Single Image + Caption
Shared typefaces and key colors serve to subtly link their visual system across concepts, as well as to realize cost efficiencies.
Text
Thompson + Hanson
While T+H had a logo and some visual elements, little to no content existed that expressed or expanded upon their core product, purpose, or personality—a testament to the quality of their work and the word of mouth it has inspired for decades. We wrote and designed a new website that seeks to emulate the physical quality of their spaces—subtle, intimate, airy, effortless—while neatly partitioning and simplifying the complexities inherent in their organization.
Slideshow + Caption
1
of
3
Large + Small Image
Text
We’ve been lucky to continue our partnership over the years as their team invites us to collaborate on projects large and small—most recently, a custom packaging project that introduces their first signature line of T+H products.
Small + Large Image
Single Image + Caption
Large + Small Image
Excerpt from story insert.
Text
Tiny Boxwoods and Tiny’s Milk & Cookies
Nestled nearby the T+H shops and nurseries are neighborhood favorites Tiny’s/Tiny Boxwoods (their garden-side restaurants) and Milk & Cookies (their walk-up pastry windows). Redesigned websites for both brands prioritize delectable imagery, friendly simplicity, and a shared design footprint that reinforces brand continuity and ease of use.
Slideshow + Caption
1
of
2
Text
T+H Farms
To supply their restaurants with responsibly grown, freshly harvested fare, the Boxwood Lane team opened T+H Farms in the rolling countryside off Old Highway 71. Bursting with growth, the farm and its pastoral premises are every bit as idyllic and impeccably designed as you might imagine. We had the pure delight of crafting the identity for the burgeoning brand, from its twining monogram and friendly signage to packaging labels and other farmy touchpoints.
Large + Small Image
Single Image + Caption
Slideshow + Caption
1
of
2
Single Image + Caption
Small + Large Image
Slideshow + Caption
1
of
2
Text
Old Seventy One
Can a lifestyle destination come in the form of a filling station? When you roll together this visionary crew’s landscape design, culinary, farming, and curatorial talents—of course it can.
Old Seventy One is an EV-friendly filling station and market in La Grange, Texas, that surprises travelers with a clean, green, beautiful space to relax, refuel, and recharge—a premium rest stop experience nestled in scenic countryside, supplied by TH Farms across the street. Like the concept itself, the new brand looks to reignite that simple spark of freedom and anticipation only a roadtrip can bring.
Slideshow + Caption
1
of
3
Small + Large Image
Slideshow + Caption
1
of
2
Large + Small Image
Single Image + Caption
Text
We have partnered with Principle for a variety of initiatives, including launching new businesses and ideas from scratch. We highly recommend them without equivocation. Their team was not only fun to work with throughout our creative projects, they were extremely professional and took time to help us with the visioning of our ideas and articulation of our goals. We have several more projects underway together and always look forward to working with them.