Work - PRINCIPLE

Ours is a hopeful profession—
and it’s really not about us at all.

From acclaimed institutions to bootstrapped passion projects, we witness our clients doing and dreaming remarkable things—building or breathing new life into experiences, products, and services that each aspire, in their own way, to make the world better and more beautiful. Our job is to create tools that help you move forward with confidence.

Explore all Arts & Education Civic, Public & Nonprofit Design & Architecture Finance & Real Estate Food & Drink Hospitality & Retail Professional Services Sustainability all projects.

Peace Love Dogs | Professional Services

Rice Village | Civic, Public & Nonprofit

Goode Company Restaurants | Food & Drink

Houston Zoo | Civic, Public & Nonprofit

Sterling | Civic, Public & Nonprofit

Thompson + Hanson | Hospitality & Retail

The Classic | Food & Drink

Treadwell | Professional Services

Goode Co. Yonderlust | Food & Drink

Marie Flanigan Interiors | Design & Architecture

Zanti Cucina Italiana | Food & Drink

Goodsmith | Professional Services

Hotel Amparo | Hospitality & Retail

Element Markets | Sustainability

Goode Co. Grocers | Food & Drink

Ryan Street Architects | Design & Architecture

Goode Bird | Food & Drink

Nourish Program | Arts & Education

Weingarten Art Group | Arts & Education

Evelyn’s Park Conservancy | Civic, Public & Nonprofit

Undies for Everyone | Civic, Public & Nonprofit

Perrin Projects | Design & Architecture

1751 Sea & Bar | Food & Drink

Goode Co. Seafood | Food & Drink

Goode Co. Kitchen & Cantina | Food & Drink

Archway Academy | Arts & Education

Wing Aviation | Professional Services

Terry Vine Photography | Design & Architecture

Zadok Jewelers | Hospitality & Retail

Goode Co. Barbeque | Food & Drink

Brighter Bites | Civic, Public & Nonprofit

Burger Libre | Food & Drink

Goode Co. Armadillo Palace | Food & Drink

Platform Group | Finance & Real Estate

Goode Co. Taqueria | Food & Drink

Congregation Emanu El | Civic, Public & Nonprofit

Black Walnut Cafe | Food & Drink

Arts & Education

Archway Academy

MICA

National Building Museum

Nourish Program

Portfolio Center

The Walters Art Museum

Theatre Under the Stars

Weingarten Art Group

Civic, Public & Nonprofit

Congregation Emanu El

DePelchin Children’s Center

Evelyn’s Park Conservancy

Social Fabric Collective

Undies for Everyone

Walk & Roll

Design & Architecture

Chandos Interiors

Courtney Hill Interiors

Julie Soefer Photography

Marie Flanigan Interiors

Nicole Sloan Photography

Perrin Projects

Ryan Street Architects

Terry Vine Photography

Finance & Real Estate

Hampton Lane

Kensinger Donnelly

Lovett & InTown Homes

Omega Fi

Progressive Insurance

Texan Bank

Food & Drink

Baba Yega

Black Walnut Cafe

Cake & Bacon

Eloise Nichols

Goode Company (Collection)

Goode Company Restaurants

Goode Co. Armadillo Palace

Goode Co. Barbeque

Goode Co. Kitchen & Cantina

Goode Co. Seafood

Goode Co. Taqueria

Goode Co. Grocers

Goode Co. Yonderlust

Tiny’s Milk & Cookies

Zanti Cucina Italiana

Hospitality & Retail

Fire & Field

Found for the Home

Larson-Juhl

Microsoft

NapaStyle

Nordstrom

Paddywax

Philips

The Woodhouse Day Spa

Thompson + Hanson

Professional Services

Peace Love Dogs

Precision Drilling

Texas Center for Cosmetic Dentistry

Sustainability

Element Markets