Black Walnut Cafe

Your place. Your pace.

People & Purpose

After serving up more than 15 years’ worth of Sunday brunches, sizzling burgers, and plates for every appetite and occasion, Black Walnut Cafe craved a tasteful update to their brand—one that would elevate their image and still preserve elements of their original identity. A reimagined brand system added a personable polish to menus, wayfinding signage, packaging, promotional materials, and more. The result? A fresh face for their expansion across Texas and into Georgia, Florida, and Oklahoma.


  • Verbal Identity
  • Visual Identity
  • Writing
  • Website Design
  • Packaging System
  • Print System
  • Signage
  • Campaign Development
  • Brand Guidelines


  • Kudos NYC
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Nestled at the high end of the fast-casual dining category, BWC wanted to convey their ability to make the most of every guest’s time, whether that visitor is craving a quick coffee or a leisurely retreat. Their tagline expresses who they are at their core—a welcoming destination for anyone, any time—and sets the tone for the easygoing charm throughout the rest of their system.

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Excerpts from the BWC brand guidelines.

Hello to you, too!

Before we set up a call to get to know each other better, tell us a little about yourself and what you’re looking for. (If that thing is a job, please direct your inquiry here.)

The more of your brand ecosystem we can think through, the more value we can add. Please pick at least three areas where you think your project would benefit from some love.(Required)
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