People & Purpose
After serving up more than 15 years’ worth of Sunday brunches, sizzling burgers, and plates for every appetite and occasion, Black Walnut Cafe craved a tasteful update to their brand—one that would elevate their image and still preserve elements of their original identity. A reimagined brand system added a personable polish to menus, wayfinding signage, packaging, promotional materials, and more. The result? A fresh face for their expansion across Texas and into Georgia, Florida, and Oklahoma.
Services
- Verbal Identity
- Visual Identity
- Writing
- Website Design
- Packaging System
- Print System
- Signage
- Campaign Development
- Brand Guidelines
Partners
- Kudos NYC
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Nestled at the high end of the fast-casual dining category, BWC wanted to convey their ability to make the most of every guest’s time, whether that visitor is craving a quick coffee or a leisurely retreat. Their tagline expresses who they are at their core—a welcoming destination for anyone, any time—and sets the tone for the easygoing charm throughout the rest of their system.
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Excerpts from the BWC brand guidelines.
