Goode Co. Barbeque

Damn Goode and done right.

People & Purpose

1977 is when it all began for Goode Company Restaurants—with a little red barn in the heart of Houston. An outdoorsman and entertainer at heart, Jim Goode was working as a graphic designer when he wandered into Red Barn Barbecue one afternoon, striking up a conversation with the owner, who was looking to sell the place. Jim traded in his pen for a pit, and started smoking the mesquite-kissed barbecue Goode Co. still serves today. Their original barbecue joint was the catalyst for the other Texas-inspired concepts (seafood, Tex-Mex, dance hall, and more) that have now made Goode Co. an iconic fixture across the Houston landscape.


  • Verbal Identity
  • Visual Identity
  • Writing
  • Website Design
  • Print System
  • Signage & Wayfinding
  • Merch System


  • Kudos NYC
  • Mike Guillory
  • Jody Horton
  • Ken Manthei
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