Goode Co. Taqueria

Tex and Mex meet mesquite.

People & Purpose

In 1977, the Goode family opened up a little BBQ joint on Kirby Drive. Things went so nicely they decided to tap into their Mexican roots, open up a cheerful taqueria across the street, and take the same approach to their Tex-Mex as they do with their barbecue: grill that good stuff over mesquite. From mesquite-grilled fajitas to burgers to quail and eggs, the colorful concept showcases a family with boots on both sides of the border. Their menu is inspired by the skills and stories of their grandmother, an immigrant from Tampico, as well as campfire favorites from family days on the ranch.


  • Verbal Identity
  • Visual Identity
  • Writing
  • Website Design
  • Print System
  • Signage & Wayfinding
  • Merch System


  • Kudos NYC
  • Mike Guillory
  • Jody Horton
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