Goode Co. Taqueria

Tex and Mex meet mesquite.

People & Purpose

In 1977, the Goode family opened up a little BBQ joint on Kirby Drive. Things went so nicely they decided to tap into their Mexican roots, open up a cheerful taqueria across the street, and take the same approach to their Tex-Mex as they do with their barbecue: grill that good stuff over mesquite. From mesquite-grilled fajitas to burgers to quail and eggs, the colorful concept showcases a family with boots on both sides of the border. Their menu is inspired by the skills and stories of their grandmother, an immigrant from Tampico, as well as campfire favorites from family days on the ranch.


  • Verbal Identity
  • Visual Identity
  • Writing
  • Website Design
  • Print System
  • Signage & Wayfinding
  • Merch System


  • Kudos NYC
  • Mike Guillory
  • Jody Horton
Single Image + Caption
Slideshow + Caption
Single Image + Caption
Large + Small Image

Single Image + Caption
Single Image + Caption
Single Image + Caption
Small + Large Image

Slideshow + Caption

Hello to you, too!

Before we set up a call to get to know each other better, tell us a little about yourself and what you’re looking for. (If that thing is a job, please direct your inquiry here.)

The more of your brand ecosystem we can think through, the more value we can add. Please pick at least three areas where you think your project would benefit from some love.(Required)
Back to top