Goode Bird

One plucky pop-up.

People & Purpose

When Goode Co.’s Armadillo Palace temporarily closed its kitchen during the 2020 pandemic, Levi Goode began looking for ways to reuse the space and serve up comfort when people craved it most. He created Goode Bird and centered its takeout menu around his family’s southern roots, unfussy fixins, and the hot, satisfying crunch of buttermilk fried chicken. Folks flocked. Within hours of opening, Goode Bird sold out of their now-signature fried chicken.


  • Naming & Verbal Identity
  • Visual Identity
  • Writing
  • Website Design
  • Print System
  • Signage
  • Merch System


  • Kudos NYC
Small + Large Image

Single Image + Caption
Large + Small Image

Single Image + Caption
Small + Large Image

Slideshow + Caption
Single Image + Caption
Back to top