Goode Bird

One plucky pop-up.

People & Purpose

When Goode Co.’s Armadillo Palace temporarily closed its kitchen during the 2020 pandemic, Levi Goode began looking for ways to reuse the space and serve up comfort when people craved it most. He created Goode Bird and centered its takeout menu around his family’s southern roots, unfussy fixins, and the hot, satisfying crunch of buttermilk fried chicken. Folks flocked. Within hours of opening, Goode Bird sold out of their now-signature fried chicken.


  • Naming & Verbal Identity
  • Visual Identity
  • Writing
  • Website Design
  • Print System
  • Signage
  • Merch System


  • Kudos NYC
Small + Large Image

Single Image + Caption
Large + Small Image

Single Image + Caption
Small + Large Image

Slideshow + Caption
Single Image + Caption

Hello to you, too!

Before we set up a call to get to know each other better, tell us a little about yourself and what you’re looking for. (If that thing is a job, please direct your inquiry here.)

The more of your brand ecosystem we can think through, the more value we can add. Please pick at least three areas where you think your project would benefit from some love.(Required)
Back to top