People & Purpose
Part of the UT School of Public Health, the Nourish program is led by a small, expert team of educators passionate about bringing nutrition to the forefront of health and wellness. Across their state-of-the-art facilities in Houston’s Texas Medical Center (featuring a holistic garden, culinary center, and simulation clinic), their goal is to teach healthcare students and professionals—so that they, in turn, may then teach their patients and the community—the lost art of growing food, cooking food, and calling on food as the first line of defense in preventing and combating disease. The program comprises several tiers of audiences and objectives that made clarifying and communicating the Nourish brand a challenge. We helped them develop a core platform and organizational framework for telling their story, and find a voice for their vision with a fresh new identity, website, and suite of materials.
Services
- Verbal Identity
- Visual Identity
- Writing
- Website Design
- Print System
- Presentation Materials
- Naming
Partners
- Kudos NYC
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Warm. Energizing. Not afraid to challenge the status quo. From new language to a new logo, the Nourish voice cuts through the clutter to reflect the spirited intelligence of the team behind it.
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Bold typography complements an earthy color palette and textured illustrations to maintain a fresh, clean credibility across the brand system.
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A new tagline, How Good Food Works, anchors and neatly organizes the program’s three-part focus, while providing a flexible device for tailoring messaging to various audiences.
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