Terry Vine Photography

Through the lens of a local.

People & Purpose

From fine art images to advertising and lifestyle photography, Terry Vine captures resonant moments for families and Fortune 500 companies alike. He reached out to Principle for a refreshed brand identity that could span his print and promotional materials. A new monogram and logotype distinguish Terry’s portfolio, adding one more layer of consideration to his beloved and award-winning work.


  • Visual Identity
  • Print System
Single Image + Caption
Single Image + Caption
Large + Small Image

We paired Quarto, a beautiful typeface from Hoefler Co., with a simple monoline monogram. Although classic in feel, Quarto’s interesting angles and unique serifs allow the typography to make a statement in even its simplest expression.

Single Image + Caption
Slideshow + Caption
Single Image + Caption
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