People & Purpose
From fine art images to advertising and lifestyle photography, Terry Vine captures resonant moments for families and Fortune 500 companies alike. He reached out to Principle for a refreshed brand identity that could span his print and promotional materials. A new monogram and logotype distinguish Terry’s portfolio, adding one more layer of consideration to his beloved and award-winning work.
- Visual Identity
- Print System
Large + Small Image
We paired Quarto, a beautiful typeface from Hoefler Co., with a simple monoline monogram. Although classic in feel, Quarto’s interesting angles and unique serifs allow the typography to make a statement in even its simplest expression.