Terry Vine Photography

Through the lens of a local.

People & Purpose

From fine art images to advertising and lifestyle photography, Terry Vine captures resonant moments for families and Fortune 500 companies alike. He reached out to Principle for a refreshed brand identity that could span his print and promotional materials. A new monogram and logotype distinguish Terry’s portfolio, adding one more layer of consideration to his beloved and award-winning work.


  • Visual Identity
  • Print System
Single Image + Caption
Single Image + Caption
Large + Small Image

We paired Quarto, a beautiful typeface from Hoefler Co., with a simple monoline monogram. Although classic in feel, Quarto’s interesting angles and unique serifs allow the typography to make a statement in even its simplest expression.

Single Image + Caption
Slideshow + Caption
Single Image + Caption

Hello to you, too!

Before we set up a call to get to know each other better, tell us a little about yourself and what you’re looking for. (If that thing is a job, please direct your inquiry here.)

The more of your brand ecosystem we can think through, the more value we can add. Please pick at least three areas where you think your project would benefit from some love.(Required)
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