The Classic

A no-rush, no-fuss favorite.

People & Purpose

We helped Benjy Levit (Local Foods, benjy’s) bring life to his newest Houston culinary concept, a playful yet elevated revival of the beloved American diner. Crisp whites, cool blues, and indulgent textures echo the bright, clean comfort and retro charm of the sunlit space, designed by Aaron Rambo. The fresh-faced look and language work to celebrate that timeless food and feeling that define a neighborhood classic.

Services

  • Verbal Identity
  • Visual Identity
  • Website Design
  • Writing
  • Print System
  • Signage

Partners

  • Kudos NYC
  • Aaron Rambo
Single Image + Caption
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Single Image + Caption
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Large + Small Image

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Slideshow + Caption
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A series of icons corresponds with each menu, from sunrise to sunset (and the good stuff between).

Single Image + Caption
Single Image + Caption
Large + Small Image