Hotel Amparo

A small piece
of paradise.

People & Purpose

Beyond the bustling mercados in the heart of San Miguel de Allende, Mexico, waits a fresh alternative to the city’s traditional mainstays. To bring to life this boutique hotel’s old-meets-new aesthetic—its textured architecture and Aaron Rambo-designed interiors, its turn-of-the-century Spanish comfort and modern amenities—we developed a flexible brand system that spans print, digital, and environmental asks, and warmly invites travelers in.

Services

  • Verbal Identity
  • Visual Identity
  • Writing
  • Website Design
  • Print System
  • Presentation Materials
  • Signage
  • Naming

Partners

  • Kudos NYC
  • Aaron Rambo
  • Jack Thompson
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A few years later, we helped the Amparo team develop a sub-brand for the all-day cafe and bar they introduced on the premises. Named after the owner’s red-headed, red wine-loving grandmother, Margaret, it nestles cozily within the parent system.

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