Since 2005


by appointment only

2405 Bartlett Street
Houston, Texas 77098
713 521 1625



A question?
A project?
A resumé or portfolio?
A design crush?


+ Branding Lead, Art Director
+ Copywriter
+ Graphic Designer


+ Is your name Principle, or Design by Principle?

Thank you for asking! It’s Principle. “Design by Principle” is our mantra. (And our URL.) Neat.

+ Are you hiring?

We ARE hiring! See above for several positions open at Principle. Portfolios should be sent here.

+ I don’t see exactly what I’m looking for in your list of capabilities. Should I abandon all hope?

Never hesitate to reach out. We’re in the creative business for a reason; we love a new challenge and the chance to flex our ingenuity. (Or we have done what you’re looking for before and it’s just not on the list — thanks for the nudge.) If we don’t feel we’re the best person for the job, chances are we can refer you to someone who might be. Don’t be a stranger.

+ How does your pricing work?

No two clients are alike. Nor are their needs. We structure pricing on a per-project basis, after first carefully outlining your objective(s) and then our proposed approach to making it happen. Have something in mind? Call us, or click here.

+ Do you have references or case studies you could share with me?

Absolutely. Let us know what you’re looking for, and we’d be happy to put together a PDF, or even send you physical samples of relevant work. We are also happy to put you in touch with anyone we’ve been fortunate to partner with.

+ What are these principles you’re so fond of naming yourself after?

Be nice. Do good work. Have fun. Ask why not? Pretty simple. It’s our mission to deliver beautiful design grounded in smart thinking, by impeccable standards, with the purpose of helping good people bring their brand to the next level. If we don’t believe in what we’re doing, well, we just won’t do it. We design by principle. Everybody wins.

+ What kind of cookies should we send you?

Anything from Tiff’s Treats. The current frontrunner is Chocolate Chip, but this is known to change by week. Check back frequently.

+ Are you available for speaking engagements?

We love speaking on behalf of design. To chat further about what you might be looking for, say hello.