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GOODE COMPANY RESTAURANTS
PACKAGING //

From silk-screened burlap bags to custom corrugated boxes, we helped reinvent how Goode Company ships product, transporting customers to a Texas state-of-mind.

< 1 OF 8 >
GOODE COMPANY RESTAURANTS
PACKAGING //

From silk-screened burlap bags to custom corrugated boxes, we helped reinvent how Goode Company ships product, transporting customers to a Texas state-of-mind.

< 2 OF 8 >
GOODE COMPANY RESTAURANTS
PACKAGING //

From silk-screened burlap bags to custom corrugated boxes, we helped reinvent how Goode Company ships product, transporting customers to a Texas state-of-mind.

< 3 OF 8 >
GOODE COMPANY RESTAURANTS
PACKAGING //

From silk-screened burlap bags to custom corrugated boxes, we helped reinvent how Goode Company ships product, transporting customers to a Texas state-of-mind.

< 4 OF 8 >
GOODE COMPANY RESTAURANTS
PACKAGING //

From silk-screened burlap bags to custom corrugated boxes, we helped reinvent how Goode Company ships product, transporting customers to a Texas state-of-mind.

< 5 OF 8 >
GOODE COMPANY RESTAURANTS
PACKAGING //

From silk-screened burlap bags to custom corrugated boxes, we helped reinvent how Goode Company ships product, transporting customers to a Texas state-of-mind.

< 6 OF 8 >
GOODE COMPANY RESTAURANTS
PACKAGING //

From silk-screened burlap bags to custom corrugated boxes, we helped reinvent how Goode Company ships product, transporting customers to a Texas state-of-mind.

< 7 OF 8 >
GOODE COMPANY RESTAURANTS
PACKAGING //

From silk-screened burlap bags to custom corrugated boxes, we helped reinvent how Goode Company ships product, transporting customers to a Texas state-of-mind.

< 8 OF 8 >
GOODE COMPANY ONLINE
WEBSITE //

Our brand and packaging work with Goode Company is echoed in their redesigned online e-commerce experience. Principle art directed all new photography to give their delectable products added dimension.

< 1 OF 3 >
GOODE COMPANY ONLINE
WEBSITE //

Our brand and packaging work with Goode Company is echoed in their redesigned online e-commerce experience. Principle art directed all new photography to give their delectable products added dimension.

< 2 OF 3 >
GOODE COMPANY ONLINE
WEBSITE //

Our brand and packaging work with Goode Company is echoed in their redesigned online e-commerce experience. Principle art directed all new photography to give their delectable products added dimension.

< 3 OF 3 >
BRIGHTER BITES

BRANDING //

We crafted the name, voice and visual identity for this non-profit whose mission is to provide fresh fruits + veggies to children who otherwise wouldn't have access.

< 1 OF 3 >
BRIGHTER BITES

BRANDING //

We crafted the name, voice and visual identity for this non-profit whose mission is to provide fresh fruits + veggies to children who otherwise wouldn't have access.

< 2 OF 3 >
BRIGHTER BITES

BRANDING //

We crafted the name, voice and visual identity for this non-profit whose mission is to provide fresh fruits + veggies to children who otherwise wouldn't have access.

< 3 OF 3 >
FOUND
IDENTITY // 

The redesign of FOUND's identity system goes modern and neutral to allow their eclectic mix of antiques + art to truly shine. Letterpress chipboard b-cards and kraft envelopes give a tactile twist to this clean look.

< 1 OF 9 >
FOUND
IDENTITY // 

The redesign of FOUND's identity system goes modern and neutral to allow their eclectic mix of antiques + art to truly shine. Letterpress chipboard b-cards and kraft envelopes give a tactile twist to this clean look.

< 2 OF 9 >
FOUND
IDENTITY // 

The redesign of FOUND's identity system goes modern and neutral to allow their eclectic mix of antiques + art to truly shine. Letterpress chipboard b-cards and kraft envelopes give a tactile twist to this clean look.

< 3 OF 9 >
FOUND
IDENTITY // 

The redesign of FOUND's identity system goes modern and neutral to allow their eclectic mix of antiques + art to truly shine. Letterpress chipboard b-cards and kraft envelopes give a tactile twist to this clean look.

< 4 OF 9 >
FOUND
IDENTITY // 

The redesign of FOUND's identity system goes modern and neutral to allow their eclectic mix of antiques + art to truly shine. Letterpress chipboard b-cards and kraft envelopes give a tactile twist to this clean look.

< 5 OF 9 >
FOUND
IDENTITY // 

The redesign of FOUND's identity system goes modern and neutral to allow their eclectic mix of antiques + art to truly shine. Letterpress chipboard b-cards and kraft envelopes give a tactile twist to this clean look.

< 6 OF 9 >
FOUND
IDENTITY // 

The redesign of FOUND's identity system goes modern and neutral to allow their eclectic mix of antiques + art to truly shine. Letterpress chipboard b-cards and kraft envelopes give a tactile twist to this clean look.

< 7 OF 9 >
FOUND
IDENTITY // 

The redesign of FOUND's identity system goes modern and neutral to allow their eclectic mix of antiques + art to truly shine. Letterpress chipboard b-cards and kraft envelopes give a tactile twist to this clean look.

< 8 OF 9 >
FOUND
IDENTITY // 

The redesign of FOUND's identity system goes modern and neutral to allow their eclectic mix of antiques + art to truly shine. Letterpress chipboard b-cards and kraft envelopes give a tactile twist to this clean look.

< 9 OF 9 >
PADDYWAX
PACKAGING // 

We created a number of iconic collections for Paddywax Candles over the years, in addition to their core Classic line. The Journey of the Bee, HOME and ECO collections are among some of our favorites.

< 1 OF 7 >
PADDYWAX
PACKAGING // 

We created a number of iconic collections for Paddywax Candles over the years, in addition to their core Classic line. The Journey of the Bee, HOME and ECO collections are among some of our favorites.

< 2 OF 7 >
PADDYWAX
PACKAGING // 

We created a number of iconic collections for Paddywax Candles over the years, in addition to their core Classic line. The Journey of the Bee, HOME and ECO collections are among some of our favorites.

< 3 OF 7 >
PADDYWAX
PACKAGING // 

We created a number of iconic collections for Paddywax Candles over the years, in addition to their core Classic line. The Journey of the Bee, HOME and ECO collections are among some of our favorites.

< 4 OF 7 >
PADDYWAX
PACKAGING // 

We created a number of iconic collections for Paddywax Candles over the years, in addition to their core Classic line. The Journey of the Bee, HOME and ECO collections are among some of our favorites.

< 5 OF 7 >
PADDYWAX
PACKAGING // 

We created a number of iconic collections for Paddywax Candles over the years, in addition to their core Classic line. The Journey of the Bee, HOME and ECO collections are among some of our favorites.

< 6 OF 7 >
PADDYWAX
PACKAGING // 

We created a number of iconic collections for Paddywax Candles over the years, in addition to their core Classic line. The Journey of the Bee, HOME and ECO collections are among some of our favorites.

< 7 OF 7 >
DEPELCHIN CHILDREN'S CENTER
IDENTITY + COLLATERAL //

Creating the look and the language, we crafted an identity and support collateral to launch DePelchin's pilot program, Families Finding Families, aimed at attracting prospective adoptive + foster parents.

< 1 OF 5 >
DEPELCHIN CHILDREN'S CENTER
IDENTITY + COLLATERAL //

Creating the look and the language, we crafted an identity and support collateral to launch DePelchin's pilot program, Families Finding Families, aimed at attracting prospective adoptive + foster parents.

< 2 OF 5 >
DEPELCHIN CHILDREN'S CENTER
IDENTITY + COLLATERAL //

Creating the look and the language, we crafted an identity and support collateral to launch DePelchin's pilot program, Families Finding Families, aimed at attracting prospective adoptive + foster parents.

< 3 OF 5 >
DEPELCHIN CHILDREN'S CENTER
IDENTITY + COLLATERAL //

Creating the look and the language, we crafted an identity and support collateral to launch DePelchin's pilot program, Families Finding Families, aimed at attracting prospective adoptive + foster parents.

< 4 OF 5 >
DEPELCHIN CHILDREN'S CENTER
IDENTITY + COLLATERAL //

Creating the look and the language, we crafted an identity and support collateral to launch DePelchin's pilot program, Families Finding Families, aimed at attracting prospective adoptive + foster parents.

< 5 OF 5 >
CHANDOS INTERIORS
IDENTITY // 

Stationery suite, promotional materials and website design for upscale interior designer Chandos Dodson. A custom monogram unifies the brand and her rich, tactile style is expressed through letterpress.

 

< 1 OF 6 >
CHANDOS INTERIORS
IDENTITY // 

Stationery suite, promotional materials and website design for upscale interior designer Chandos Dodson. A custom monogram unifies the brand and her rich, tactile style is expressed through letterpress.

 

< 2 OF 6 >
CHANDOS INTERIORS
IDENTITY // 

Stationery suite, promotional materials and website design for upscale interior designer Chandos Dodson. A custom monogram unifies the brand and her rich, tactile style is expressed through letterpress.

 

< 3 OF 6 >
CHANDOS INTERIORS
IDENTITY // 

Stationery suite, promotional materials and website design for upscale interior designer Chandos Dodson. A custom monogram unifies the brand and her rich, tactile style is expressed through letterpress.

 

< 4 OF 6 >
CHANDOS INTERIORS
IDENTITY // 

Stationery suite, promotional materials and website design for upscale interior designer Chandos Dodson. A custom monogram unifies the brand and her rich, tactile style is expressed through letterpress.

 

< 5 OF 6 >
CHANDOS INTERIORS
IDENTITY // 

Stationery suite, promotional materials and website design for upscale interior designer Chandos Dodson. A custom monogram unifies the brand and her rich, tactile style is expressed through letterpress.

 

< 6 OF 6 >
OMEGAFI
IDENTITY // 

The reinvention of the OmegaFi identity takes its cue from the look of a wax seal, but with a clean + modern twist. Web Design: FastSpot

< 1 OF 4 >
OMEGAFI
IDENTITY // 

The reinvention of the OmegaFi identity takes its cue from the look of a wax seal, but with a clean + modern twist. Web Design: FastSpot

< 2 OF 4 >
OMEGAFI
IDENTITY // 

The reinvention of the OmegaFi identity takes its cue from the look of a wax seal, but with a clean + modern twist. Web Design: FastSpot

< 3 OF 4 >
OMEGAFI
IDENTITY // 

The reinvention of the OmegaFi identity takes its cue from the look of a wax seal, but with a clean + modern twist. Web Design: FastSpot

< 4 OF 4 >
TEXAS CHILDREN'S HOSPITAL
ENVIRONMENT // 

Mixing maternity inspired universal icons with the look + feel of construction graphics and language, we designed a pictorial barricade to announce the new Texas Children's Pavilion for Women.

< 1 OF 5 >
TEXAS CHILDREN'S HOSPITAL
ENVIRONMENT // 

Mixing maternity inspired universal icons with the look + feel of construction graphics and language, we designed a pictorial barricade to announce the new Texas Children's Pavilion for Women.

< 2 OF 5 >
TEXAS CHILDREN'S HOSPITAL
ENVIRONMENT // 

Mixing maternity inspired universal icons with the look + feel of construction graphics and language, we designed a pictorial barricade to announce the new Texas Children's Pavilion for Women.

< 3 OF 5 >
TEXAS CHILDREN'S HOSPITAL
ENVIRONMENT // 

Mixing maternity inspired universal icons with the look + feel of construction graphics and language, we designed a pictorial barricade to announce the new Texas Children's Pavilion for Women.

< 4 OF 5 >
TEXAS CHILDREN'S HOSPITAL
ENVIRONMENT // 

Mixing maternity inspired universal icons with the look + feel of construction graphics and language, we designed a pictorial barricade to announce the new Texas Children's Pavilion for Women.

< 5 OF 5 >
CHRONICLE BOOKS
BOOK DESIGN //

French General launched a book composed of 30 DIY sewing patterns for french-inspired bedding, bath linens and more. Beautiful textiles inspire a lively stationery box and accompanying label book.

 

< 1 OF 6 >
CHRONICLE BOOKS
BOOK DESIGN //

French General launched a book composed of 30 DIY sewing patterns for french-inspired bedding, bath linens and more. Beautiful textiles inspire a lively stationery box and accompanying label book.

 

< 2 OF 6 >
CHRONICLE BOOKS
BOOK DESIGN //

French General launched a book composed of 30 DIY sewing patterns for french-inspired bedding, bath linens and more. Beautiful textiles inspire a lively stationery box and accompanying label book.

 

< 3 OF 6 >
CHRONICLE BOOKS
BOOK DESIGN //

French General launched a book composed of 30 DIY sewing patterns for french-inspired bedding, bath linens and more. Beautiful textiles inspire a lively stationery box and accompanying label book.

 

< 4 OF 6 >
CHRONICLE BOOKS
BOOK DESIGN //

French General launched a book composed of 30 DIY sewing patterns for french-inspired bedding, bath linens and more. Beautiful textiles inspire a lively stationery box and accompanying label book.

 

< 5 OF 6 >
CHRONICLE BOOKS
BOOK DESIGN //

French General launched a book composed of 30 DIY sewing patterns for french-inspired bedding, bath linens and more. Beautiful textiles inspire a lively stationery box and accompanying label book.

 

< 6 OF 6 >
NORDSTROM
PROMOTION // 

With gift cards becoming a popular gift-giving trend in recent years, Principle was hired to develop a fresh new series featuring seasonal themes and holidays.

< 1 OF 6 >
NORDSTROM
PROMOTION // 

With gift cards becoming a popular gift-giving trend in recent years, Principle was hired to develop a fresh new series featuring seasonal themes and holidays.

< 2 OF 6 >
NORDSTROM
PROMOTION // 

With gift cards becoming a popular gift-giving trend in recent years, Principle was hired to develop a fresh new series featuring seasonal themes and holidays.

< 3 OF 6 >
NORDSTROM
PROMOTION // 

With gift cards becoming a popular gift-giving trend in recent years, Principle was hired to develop a fresh new series featuring seasonal themes and holidays.

< 4 OF 6 >
NORDSTROM
PROMOTION // 

With gift cards becoming a popular gift-giving trend in recent years, Principle was hired to develop a fresh new series featuring seasonal themes and holidays.

< 5 OF 6 >
NORDSTROM
PROMOTION // 

With gift cards becoming a popular gift-giving trend in recent years, Principle was hired to develop a fresh new series featuring seasonal themes and holidays.

< 6 OF 6 >
NAPASTYLE

RETAIL // Inspired by culinary chef Michael Chiarello, NapaStyle is a lifestyle retailer of home goods + artisinal specialty foods. Principle created signage, packaging and store graphics for the flagship store.

< 1 OF 8 >
NAPASTYLE

RETAIL // Inspired by culinary chef Michael Chiarello, NapaStyle is a lifestyle retailer of home goods + artisinal specialty foods. Principle created signage, packaging and store graphics for the flagship store.

< 2 OF 8 >
NAPASTYLE

RETAIL // Inspired by culinary chef Michael Chiarello, NapaStyle is a lifestyle retailer of home goods + artisinal specialty foods. Principle created signage, packaging and store graphics for the flagship store.

< 3 OF 8 >
NAPASTYLE

RETAIL // Inspired by culinary chef Michael Chiarello, NapaStyle is a lifestyle retailer of home goods + artisinal specialty foods. Principle created signage, packaging and store graphics for the flagship store.

< 4 OF 8 >
NAPASTYLE

RETAIL // Inspired by culinary chef Michael Chiarello, NapaStyle is a lifestyle retailer of home goods + artisinal specialty foods. Principle created signage, packaging and store graphics for the flagship store.

< 5 OF 8 >
NAPASTYLE

RETAIL // Inspired by culinary chef Michael Chiarello, NapaStyle is a lifestyle retailer of home goods + artisinal specialty foods. Principle created signage, packaging and store graphics for the flagship store.

< 6 OF 8 >
NAPASTYLE

RETAIL // Inspired by culinary chef Michael Chiarello, NapaStyle is a lifestyle retailer of home goods + artisinal specialty foods. Principle created signage, packaging and store graphics for the flagship store.

< 7 OF 8 >
NAPASTYLE

RETAIL // Inspired by culinary chef Michael Chiarello, NapaStyle is a lifestyle retailer of home goods + artisinal specialty foods. Principle created signage, packaging and store graphics for the flagship store.

< 8 OF 8 >
THE WALTERS ART MUSEUM
COLLATERAL // 

Design of The Walters annual school programs publication + poster created to inform and inspire teachers to visit the museum with their students. A family guide to exploring the museum followed.

< 1 OF 4 >
THE WALTERS ART MUSEUM
COLLATERAL // 

Design of The Walters annual school programs publication + poster created to inform and inspire teachers to visit the museum with their students. A family guide to exploring the museum followed.

< 2 OF 4 >
THE WALTERS ART MUSEUM
COLLATERAL // 

Design of The Walters annual school programs publication + poster created to inform and inspire teachers to visit the museum with their students. A family guide to exploring the museum followed.

< 3 OF 4 >
THE WALTERS ART MUSEUM
COLLATERAL // 

Design of The Walters annual school programs publication + poster created to inform and inspire teachers to visit the museum with their students. A family guide to exploring the museum followed.

< 4 OF 4 >
NATIONAL BUILDING MUSEUM
MUSEUM // 

Design of NBM's 2007 + 2008 Honor Award Identities, invitations and collateral. The 2007 series was featured in Communication Arts Magazine.

< 1 OF 4 >
NATIONAL BUILDING MUSEUM
MUSEUM // 

Design of NBM's 2007 + 2008 Honor Award Identities, invitations and collateral. The 2007 series was featured in Communication Arts Magazine.

< 2 OF 4 >
NATIONAL BUILDING MUSEUM
MUSEUM // 

Design of NBM's 2007 + 2008 Honor Award Identities, invitations and collateral. The 2007 series was featured in Communication Arts Magazine.

< 3 OF 4 >
NATIONAL BUILDING MUSEUM
MUSEUM // 

Design of NBM's 2007 + 2008 Honor Award Identities, invitations and collateral. The 2007 series was featured in Communication Arts Magazine.

< 4 OF 4 >
MICA
EDUCATION // 

We helped MICA capture their young, visually-savvy audience through innovative publications for their Pre-College program and poster designs for the National Portfolio Day.

< 1 OF 8 >
MICA
EDUCATION // 

We helped MICA capture their young, visually-savvy audience through innovative publications for their Pre-College program and poster designs for the National Portfolio Day.

< 2 OF 8 >
MICA
EDUCATION // 

We helped MICA capture their young, visually-savvy audience through innovative publications for their Pre-College program and poster designs for the National Portfolio Day.

< 3 OF 8 >
MICA
EDUCATION // 

We helped MICA capture their young, visually-savvy audience through innovative publications for their Pre-College program and poster designs for the National Portfolio Day.

< 4 OF 8 >
MICA
EDUCATION // 

We helped MICA capture their young, visually-savvy audience through innovative publications for their Pre-College program and poster designs for the National Portfolio Day.

< 5 OF 8 >
MICA
EDUCATION // 

We helped MICA capture their young, visually-savvy audience through innovative publications for their Pre-College program and poster designs for the National Portfolio Day.

< 6 OF 8 >
MICA
EDUCATION // 

We helped MICA capture their young, visually-savvy audience through innovative publications for their Pre-College program and poster designs for the National Portfolio Day.

< 7 OF 8 >
MICA
EDUCATION // 

We helped MICA capture their young, visually-savvy audience through innovative publications for their Pre-College program and poster designs for the National Portfolio Day.

< 8 OF 8 >
LARSON-JUHL
BRAND // 

What began as a trade advertising campaign launched into a comprehensive re-development of the company's brand—including stationery systems, consumer advertising, marketing collateral and a website.

< 1 OF 3 >
LARSON-JUHL
BRAND // 

What began as a trade advertising campaign launched into a comprehensive re-development of the company's brand—including stationery systems, consumer advertising, marketing collateral and a website.

< 2 OF 3 >
LARSON-JUHL
BRAND // 

What began as a trade advertising campaign launched into a comprehensive re-development of the company's brand—including stationery systems, consumer advertising, marketing collateral and a website.

< 3 OF 3 >
BELLA CUCINA
BOOK // 

The first book by the visionairy behind Bella Cucina chronicles her love of Italy, it's people, and their simple, fresh food. Warm landscapes capture the centuries-old art of living what Alisa calls "the beautiful life."

< 1 OF 3 >
BELLA CUCINA
BOOK // 

The first book by the visionairy behind Bella Cucina chronicles her love of Italy, it's people, and their simple, fresh food. Warm landscapes capture the centuries-old art of living what Alisa calls "the beautiful life."

< 2 OF 3 >
BELLA CUCINA
BOOK // 

The first book by the visionairy behind Bella Cucina chronicles her love of Italy, it's people, and their simple, fresh food. Warm landscapes capture the centuries-old art of living what Alisa calls "the beautiful life."

< 3 OF 3 >
TEXAS CHILDREN'S HOSPITAL

CAMPAIGN //

We put a typographic twist on "high-five" as a way to promote awareness of hand HYgiene at TX Children's Hospital. Designs included posters, signage, stickers and pins to kick-off this spirited campaign.

< 1 OF 3 >
TEXAS CHILDREN'S HOSPITAL

CAMPAIGN //

We put a typographic twist on "high-five" as a way to promote awareness of hand HYgiene at TX Children's Hospital. Designs included posters, signage, stickers and pins to kick-off this spirited campaign.

< 2 OF 3 >
TEXAS CHILDREN'S HOSPITAL

CAMPAIGN //

We put a typographic twist on "high-five" as a way to promote awareness of hand HYgiene at TX Children's Hospital. Designs included posters, signage, stickers and pins to kick-off this spirited campaign.

< 3 OF 3 >
NICHOLE SLOAN PHOTOGRAPHY
PROMOTION // 

Nichole looked to Principle to create a unique promotional piece. The shoot, taking place at a historic mansion, reflects her journey to create breathtaking fashion photography.

< 1 OF 1 >
07.14.2014

BRAND NEW

To bring Goode Company's classic script into the next era, Principle collaborated with Jessica Hische for this restaurant brand redesign.

 

05.19.2014

NEW TO OUR TEAM

We are excited to welcome our newest designer, Nadia Hussain, to the team at Principle. Happy first day, Nadia! We're so glad you're here.

04.08.2014

BACK TO SCHOOL

This week, Principle heads back to where it all began on Bennett Street: we’ll be delivering Seminar at our graduate alma mater, Portfolio Center. See you in Atlanta! 

04.03.2014

TEXAN BANK + PRINCIPLE

From pie to pie charts, we love the places our Texas clients take us! Looking forward to our creative collaboration with the talented team at Texan Bank. Welcome!

03.11.2014

WE'RE HIRING!

We're on the lookout for a junior designer for our Houston office. Adobe Creative Suite- and web-design savvy, with a passion for print and type. Preferably 1-2 years’ experience. Inquire!

02.13.2014

BB IN THE NEWS

Check out this piece on Brighter Bites, founded by visionary Lisa Helfman, showcasing our brand work to help launch this outstanding non-profit.

 

01.25.2014

WRITER JOINS PRINCIPLE

Fellow Portfolio Center alumni Erin O'Connor joins our team as copywriter and brand strategist, bringing a unique talent as wordsmith and design junkie. Welcome Erin!

06.10.2013

CATEGORY WINNER

Principle is a Category Winner for the Goode Company Holiday Catalog in Neenah Paper's UnShow™ Contest.

03.19.2013

LIGHTS OF COURAGE

We've helped Candlelighters | Childhood Cancer Family Alliance craft an identity and event materials for their big fundraiser in April.

02.06.2013

ADDY WINNER!

Principle's designs for Goode Company took home 2 Golds, 2 Silvers and 1 Citation of Excellence at the Houston ADDY Awards.

12.12.2012

COVER DESIGN

Now available to order on Amazon and B&N, The Pizza Trap, by nutritionist Gabrielle Welch, boasts cover art by Principle.

10.30.2012

GOODE CO. SITE LIVE!

We've been busy art directing the newly redesigned Goode Company Site. Mouth-watering imagery captured by Terry Vine.

08.14.2012

DESIGNING VINYL

Check out music by the Lazy Talkers. Principle designed the cover art for the album, vinyl due out in September. LIKE them on Facebook!

05.22.2012

CATEGORY WINNER

Principle wins a category award for Identity in Neenah Paper's inaugural UnShow™ Contest for our submission of the OmegaFi ID System.

05.01.2012

FOUND REBRAND

Our rebrand for FOUND, one of Houston's finest home decor shops, launches in time for the opening of their incredible new showroom space.

02.01.2012

TYPOGRAPHY REFERENCED

Our work for TX Children's, National Building Museum + Chronicle is featured in the new publication Typography Referenced.

11.25.2011

35 YEARS OF TX BBQ

In 2012, Goode Company Restaurants will have been serving up fine food for 35 years. We designed a custom commemorative stamp to celebrate the occasion.

06.01.2011

GOODE CO. BBQ

We're crafting some truly Texan packaging design with the BBQ masters of Goode Company. Above, their Brazos Bottom Pecan Pie wood crate.

04.05.2011

FFF LAUNCHES

We created a heartfelt campaign for DePelchin Children's Center to inspire more families to consider fostering or adopting a child, the program launches today!

12.15.2010

HOUSTON CHRONICLE

In this Sunday's business section of the Houston Chronicle, Principle will be included in an article on the importance of packaging design.

08.01.2010

IDENTITY: OMEGAFI

Our brand and identity development for OmegaFi launches this week. Stay tuned for photos of their new brand new look.

06.24.2010

GARDEN CRUSH

New on the scene, Paddywax Garden Crush candles, tins and diffusers. Our design combines richly detailed illustrations with a mod, two-tone palette and pattern.

05.01.2010

U OF MARYLAND

Check out the University of Maryland Design Week blog for a recap of our talk and workshop in March. The students were wonderful to work with, keep an eye out for grads from UMD!

02.23.2010

LETTERHEAD + LOGO DESIGN 11

Principle's identity work for LADCO is featured in Rockport's Letterhead & Logo Design 11, design by Design Army.

12.08.2009

2009 PRINT REGIONAL DESIGN

Featured in this year's 2009 PRINT Regional Design Annual are both the TX Children's Maternity Barricades and Chandos Interiors identity suite.

11.17.2009

AIGA STUDIO SPOTLIGHT

Principle is the November Studio Spotlight for the AIGA Houston chapter. Check out the interview with Communications Director John Luu.

09.01.2009

FEATURES IN COMMUNICATION ARTS

On newsstands this September/October, Communication Arts magazine features a ten-page article on our design work and how we built our business.

07.22.2009

FPO BLOG FEATURES PRINCIPLE

Thanks to design blog FPO: For Print Only for featuring French General's Home Sewn book and stationeries on their site this month.

  • PRINCIPLE CO-FOUNDERS: ALLYSON LACK AND PAMELA ZUCCKER

    AT PRINCIPLE, IT IS OUR PURPOSE AND OUR PASSION

    to build better brands, helping design-minded clients verbalize and visualize their individuality by way of identity development (naming, strategy, logos), packaging, printed literature and more. We specialize in high-end, exquisitely produced branding campaigns, and currently operate with design arms in Houston and a left hand in Austin.

    READ MORE ABOUT OUR APPROACH >>
  • WORDS WE LIVE BY / OUR FOUNDING PRINCIPLE

    WE IMMERSE OURSELVES COMPLETELY

    in our clients' business, listening and working closely with people who know their brand best: you. Whatever story you're telling, we help you articulate your vision and bring it to life, using the power of writing and design to spark an emotional connection with those ready to embrace your brand. Whether that story is fire-branded on a wooden box or emblazened in pixels on a homepage, well, we haven't met a medium we don't like. 

    << BACK TO THE PRINCIPALS

FROM SMALL NICHE BRANDS TO FORTUNE 100s,

what our clients hold in common is an appreciation for engaging concepts, inspiring design and forward-thinking collaboration. Beyond building brands, we build long-standing relationships with businesses who have come to rely upon our expertise and love for design that is both beautiful to experience and delivers a resonant message.

Bella Cucina

Black Walnut Café

Brighter Bites
Chandos Interiors
Chronicle Books
DePelchin Children's Center

Element Markets

Found for the Home
Goode Company Restaurants
Kaiser Institute
Larson-Juhl

Lovett Homes
Maryland Institute College of Art
Microsoft
National Building Museum
NapaStyle
The Natural Light
Nichole Sloan Photography
Nordstrom
OmegaFi
Paddywax Candles
Philips
Portfolio Center
Progressive Insurance
Rockport Publishers
Studio Communications

Texan Bank
Texas Children's Hospital
The Walters Art Museum
The Woodhouse Day Spa

PRAISE

PRINT Magazine
HOW Design Magazine
Communication Arts Magazine
AIGA 365
Seed Awards
The One Club
GD USA
ADDY Awards
The Dieline
Type Directors Club
Neenah Paperworks

PARTICIPATION

Communication Arts Design jury
Art Director's Club (Washington) jury
AIGA 365 Annual Design jury
AIGA Design Conference speakers
ReBrand jury
AIGA South jury
The ONE Show jury
Women of Design (how books)
Design Matters (rockport)
Letterhead & Logo Design 11 (rockport)
Typography Referenced (rockport)

OFFICES

SOUTHWEST
2412 Bartlett Street, No. 5
Houston, Texas 77098
713 521 1625

NORTHEAST
101 W River Street
Wilkes-Barre, PA 18702
570 793 0421

INQUIRIES

info@designbyprinciple.com

CAREER OPPORTUNITIES

WE ARE ALWAYS ON THE LOOKOUT FOR FRESH TALENT.

And who doesn't love a good freelance fling every now and then? Send us a PDF of your resume + work, and show us what you've got. We may not be hiring. But we just may not have met YOU yet.

WANT TO SEE MORE?

IF YOU ARE A PROSPECTIVE CLIENT,

and would like to see in-depth case studies of our work, please email us and we'll assemble a PDF to suit your design needs.

WANT TO KEEP UP WITH PRINCIPLE?

IF YOU WOULD LIKE TO RECEIVE OUR E-UPDATES

to see our latest design creations, please email us and we'll be sure to add you to our list.

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