Cake & Bacon

Identity • Branding

Cake & Bacon is a small wholesale bakehouse and butchery commissary that delivers no-less-than-perfect breads, pastries, pies, Viennoiserie, charcuterie, sausage, pasture-raised products, and their personal favorite—whatever the hell they want—from their facility in Houston to restaurants and retailers throughout the city.

Run by two tough yet tenderhearted chefs, equal parts salty and sweet, we tagged their ethos and operation as “a small slice of vice” and played with juxtaposition throughout their branding. Simple and striking, their identity reproduces happily across threads, pixels and promising pastry boxes (the contents of which we made sure to sample thoroughly for research).