People & Purpose
Treadwell is a new kind of men’s space that combines grooming and wellness services, introducing two natural companions in one shared place: a restorative destination to reset and recharge with offerings that range from hot shaves and nail care to an IV drip spa and cryotherapy. We partnered with their team to help launch the idea from the ground up, shaping the brand name and identity, loving on touchpoints across the digital environment and physical flagship, and working to shift the perception of self-care for men from self-indulgence to self-investment—without taking it all too seriously.
Services
- Naming & Verbal Identity
- Visual Identity
- Writing
- Website Design
- Print System
- Signage & Wayfinding
Partners
- Kudos NYC
- Gin Design Group
- Big Sky
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