Evelyn’s Park

Identity • Branding • Environmental • Web Design

Located in beautiful Bellaire, Texas, Evelyn’s Park is a five-acre green space that was formerly the historic Teas Nursery. Along with new language and refreshed graphic system, the park was in need of a fresh identity as it transitions into a new treasured destination. The new mark—a visual double entendre that merges an E and a butterfly—reinforces the charming, transformative nature of the park; the tagline echoes the Conservancy’s wish for the park to serve as a nexus of community, however simple or celebratory the reason. Principle crafted everything from print to digital to environmental graphics as part of a total integrated brand system.